Samsung Roadshow A53 - PopUp Trailer

In 2022 Summer, Samsung asked Cheil to find the most effective way to set up a portable store in order to visit the colleagues of Spain during 2022. Our answer was as simple as crazy: turn up a trailer into a Samsung Store able to roll miles across all the country. I had the chance to be the design manger of the project and, after a huge hard work, finally the PopUp trailer become a reality and one of the most succesfull actions of the brand in Spain.

Reatil direction: Marta Garicano
Producer: Javier González / Sonia León

Credits: Cheil Spain / Samsung / Naturact / Alegría
Image rights: Samsung / Alegría

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