Pop-Up store for BLU
Ephemeral space sited in some of the greatest 2019 Summer Music Festivals of Spain (FIB,MadCool,A Summer Story, WeekendBeach).
20ft containers were used as bases for the design creating a modular space, which made the Pop-up store easy to transport by truck to the next spot. Shapes and colours were inspired by the core brand elements of Blu. The look & feel turned out to be a highly representative space of Blu's attitude.
The Pop Up consisted of three areas: On the left there was an interactive photocall, on the right side a casino and a point of sale was placed at the center.
Creative direction: Nacho Luna
Producer: Ada Berta / Montxo Cabello
Credits: Producciones Komodo / Altadis
Image rights: Altadis / Instagram