During 2020's summer I had the opportunity to design a couple of elements for the launching of LaLiga’s season 90th.
On the one hand, a premium packaging to promote the launching of the new Puma Soccer ball. Sent around the world to LaLiga's ambassadors and celebrities who shared the unboxing through social networks.
On the other hand, a street marketing totem promoting the new look&feel of the ball. Installed all around the world: Bangkok, Cairo, Mexico City...
Creative direction: Nacho Luna
Producer: Sonia Martí
Credits: Komodo / LaLiga / Puma
Image rights: LaLiga / Instagram