NB be the exception
Street marketing installation for New Balance in Plaza del Callao (Madrid) to anouce the launching of the new FreshFoam product line.
Design, manufacture and installation of four representative sets based on underground culture and city spots.
Each set worked as a monochromatic photocall aimed to show the most trendy outfits of the streets of Madrid. Hundreds of people shared their pictures on social networks using the hashtag #NBBetheexception, making the event into a successful hit.
Creative direction: Nacho Luna / Wildbytes
Producer: Alicia Merino / Antonio Luna
Credits: Komodo / Wildbytes / New Balance
Image rights: Neo2 / Instagram / Wildbytes
